Evaluation: What have you learnt from the audience feedback?

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Trailer

Initially when doing my trailer I went out, filmed some material and thought that would be the only things I needed to film during the whole project. I constructed my first trailer which I thought would be ok however after audience feedback I realised a lot needed to change. I was told I needed a bigger variety of shot types, shorter length and more clips, to make audio louder and to introduce the characters. I had alot to do which slowed down the production process of my trailer. I had to go back to my location and film even more material so I had to get thinking on what would be good to add, plus I had to create a whole new storyboard and running order. When getting the feedback for the first trailer I wasn't entirely sure what was meant by 'introduce the characters' so I filmed them saying their names to the audience and placed it at the beginning, after watching the trailer back I realised that this was a bad thing to do. I added the new material and got more feedback, I was told that this isnt what was meant by 'introduce the characters' and was told how I could have done it better, I was told that my trailer didn't look professional as it didn't have a 'green screen' like most existing trailers or a company logo at the beginning so I realised I had to add these into the 3rd version of the trailer. I was told that it doesn't build up suspense like trailers that already exist so I went and looked at some more teaser trailers and noticed that in horror trailers they start with longer clips towards the beginning of the trailer and towards the end they have shorter fast paced clips to help build up suspense so I did this in my own trailer along with adding a new sound effect which was a banging sound. The audience feedback played a huge part in me producing a better quality trailer and sticking to the movie genre.

Poster

When doing my audience research most of them told me that trailers attract them into watching a film the most so I realised I had to spend more time on perfecting my trailer. I made my poster with inspiration from an existing horror movie poster so I thought it would fit audience needs. I got audience feedback once I created it and they said it was good and fitted with the horror genre however it needed the small font credits and stuff at the bottom of the poster. At first I didn't put it on the poster because I thought it would ruin it and one poster I looked at didn't have it on and it still managed to look ok however audience told me it would look more professional so I added it to my poster. It did help to make my poster look of better quality.

Magazine

This is the first version of my magazine cover, after getting audience feedback I was told that the picture needed to be bigger and the title of the main film needs to be placed somewhere different as it wasn't too clear that it was linked to the picture. I then decided to make the amendments according to the audience feedback along with some of my own changes.

This is the 2nd, edited version of my magazine cover. I think the quality looks better and more professional than the first one. Getting continuous audience feedback for my products was a good idea as it helped them to increasingly get better and meet audience expectations.